approach

10 years before P&G started its formal New Product Innovation Process, a J&J New Products Manager realized there was no real new products process at the J&J consumer products companies.

Working with the Director of Market and Consumer Research, he began to develop a four-step replicatable, innovation process modeled after the Scientific Method. Remember the scientific method was designed to solve problems.



This is now an optimized process that has led to the 88% success rate.

Tricks of the Trade

In the 30 plus years, we have invented and perfected a Category Redefinition Process — a core methodology to our phenomenal success rate.

Flagship has also learned how to read results from conventional market research that provide insights far beyond the norm.

  • This proven approach works equally on/for relaunching existing products or new products
    • But it is not all process — it's also the people