new product development results
For over 30 years, Flagship and its principles have practiced its New Product Process in Consumer Packaged Goods, Technology, or B2B Applications:
In such categories as
(primary examples of 25):
- Household Goods
- Electronics
- Food
- Health & Beauty Aids
- Internet
- Medical
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For such companies as (of 20 such):
- Dole Foods
- Johnson & Johnson
- MARS, Inc.
- Philips Electronics
- Telcordia (Bell Labs)
- Vivendi (France)
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Resulting in such successful new products/ services as (of 36):
- Cartesis FR&C Software
- Dole Pre-pared Fresh Salads
- Johnson's Baby Wipes
- Philips PowerLife Batteries
- Telcordia IP Assure
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Of the 36 successful Product launches about half were:
- Designated "New Product of the Year"
-
Category Creators
- 10 were relaunches of existing products
- Only 2 were line extensions
- 39 were free-standing New Products